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Successful businesses really understand their customers. Knowing your target audience is half the battle when it comes developing successful marketing activities to bring in customers. When you understand the specific characteristics and needs of your customer base, you can deliver your solution at the right price, in...

If you’re going to grow your company in the right way, pinning down your growth goals and having a clear vision for the business from the outset is vital. You may want to increase profits and create an income that supports your lifestyle, or you are...

However big or small your company, business meetings are likely to be an inevitable and regular part of your working week – but are you getting the most from these meetings? For operational decisions to be made, marketing campaigns planned, or sales initiatives cooked up, you...

What is self-awareness? Self-awareness is developing a deeper understanding of your strengths, weaknesses, personality type, motivators, stressors, values, inner critic, and behavioural tendencies. It’s paying better attention to what you think and feel, and how you behave. Having better self-awareness makes it easier for us to understand...

You might be struggling to get back into your routine and engage your brain in work. Or, perhaps you spent time setting your goals and planning your year and you’re full speed raring to go. There is, however, an optimum approach somewhere between these two...

Once your business gets to a certain size and turnover, there's real value in assessing the company structure and how to make things more tax-efficient. Setting up a holding company is one way to start creating an ordered and effective group structure. And by moving...